Sunday, January 11, 2009

You Can Look -- But Don't Touch

Consumers are often told that if they break an item, they buy it. But a new study suggests that if they just touch an item for more than a few seconds, they may also end up buying it. Researchers tested how touching an item before buying affects how much they are willing to pay for an item.

Read More...

[Source: ScienceDaily: Latest Science News - Posted by FreeAutoBlogger]