A Pretty Face Can Make A Difference In Whom You Vote For

It's not surprising that everyone is talking about the great looks of Sarah Palin. The decision to play up the looks of the former beauty queen is a winning strategy. A perception of competence is not enough to give women the winning edge in political contests. For both male and female voters, female political candidates needed to be seen as attractive as well as competent to get their votes.

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[Source: ScienceDaily: Latest Science News - Posted by FreeAutoBlogger]